Why the human matters.
Technology is only as effective as the people who use it. We've built a framework to close the gap between AI potential and human reality.
The Framework
The AI Archetype Quiz isn't just another personality test. It’s a behavioral map. Most AI initiatives fail because they ignore the behavioral profile of the team.
Tools are easy. Behavior is hard. We've distilled complex adoption models—from the diffusion of innovations to behavioral economics—into 11 distinct archetypes that explain why people approach technology the way they do.
By identifying the archetypes of your team, you can stop guessing and start building a workflow that actually works with your team.
Adoption Models
Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Everett Rogers' Diffusion of Innovations. These models help us predict how and why people choose to integrate new tools into their workflow.
Psychological Factors
Synthesized from modern research on AI resistance and "Nature Human Behaviour" studies regarding psychological attitudes toward machine intelligence.
Workforce Evolution
Influenced by digital workforce studies and the Health Education England workforce archetypes framework for confidence building in AI.